Denim Dreams: Creating the Collection You’ve Always Wanted with HER Denim

Denim Dreams: Creating the Collection You’ve Always Wanted with HER Denim


A great pair of jeans never go out of style. They’ve been a staple piece in almost every wardrobe for decades so it’s important to take the time to make sure you have a well curated collection that covers not only the basics but also includes a few fun trends. 

First, let’s start with the essentials. In my opinion, there are 3 staple washes every woman should own, dark blue, black and a light/medium wash. Almost any type of outfit can be styled with these three basics. The black and dark wash jeans can be perfect to dress up or down, day or night, and can provide a slimming effect. On the other hand, the lighter wash jean works great with a more laid-back or summery look. Also, because the light or medium wash will produce a more casual style you can feel free to get a pair that includes distressing depending on your preferences. As far as the fit, I think it can be different for every woman. Whether you prefer skinny or straight leg, what's most important is to find a jean style that you love on yourself. Although different fits come in and out of style the most fashionable will always be the one that you feel confident in. 

After you’ve invested in your staples it's time to step away from practicality and add a little fun! Trends are constantly changing and evolving, and denim trends are no exception. So, here are some of the rising trends that you definitely want to keep an eye out for in the upcoming seasons when you’re itching for a way to spice up your denim drawer!


All forms of white especially off-white and ivory tones are having their moment in denim lately. They are easy to style, go with everything and look great on just about any garment whether its jeans, shorts, a jacket or even a pair of overalls. If you are trying to style them more professionally choose a crisp pair of ivory jeans with clean lines paired with a fitted blazer for a chic office-ready look. On the flipside white jeans can also be worn more casually by choosing a more relaxed fit worn with your favorite tee. Lastly, if you want to dive headfirst into this trend go for a full white, monochrome look.


If you happen to still have them, it might be time to pull your old boot cut jeans out of the cobwebs in the back of your closet. Boot cut jeans are a universal flattering fit and pair great with both sneakers or heels. Many designers have been reworking this forgotten style and showcasing them in their most recent runway shows. For example, multiple boot cut styles were showcased in the Spring Summer 2020 Celine show at Paris Fashion Week. They were styled with just about everything like peasant tops, t-shirts, tank tops and lots of layering pieces like jackets and vests. But, if that doesn’t convince you and you still aren’t completely on board with this revival, opt for a skinny or cropped bootcut style for a less dramatic effect. 


Another past trend that has made its way back into the limelight recently is front pleated denim. This quirky style has an unquestionable 80s feel to it while somehow still accomplishing looking modern and it’s more wearable than you might think. Often added to mom jeans or paper-bag pants they can be styled the same way you would with a normal pair but with a touch of throwback flair just below the belt loops. Various celebrities such as Chrissy Teigen and Jennifer Lopez have been seen sporting the look, styling them with a fitted bodysuit or a crisp blouse.  Whatever you do, make sure you wear a tucked top to show them off!

By Emily Brown
Creative Team, Her Denim USA


Her Denim, an ethically sourced product line of high quality denim bottoms in the Her Everyday Collection and premium pieces to match Her luxurious and busy lifestyle with the Her Luxe Collection of tops and knits. This is an all season collection made by Her and for Her. Her style is effortless and timeless, it's chic and classic and truly Her.

Her Denim, LLC is a Limited Liability Corporation based in the United States of America and designed and handcrafted in the USA. Imported organic materials produced by women. 5% of all year end profits are used to empower women and close the wage gap.